True Beauty Brooklyn Real Beauty, Real People, Real Brooklyn

Real Beauty, Real People, Real Brooklyn

True Beauty Brooklyn

Stories, ideas & perspectives — thoughtfully written, beautifully told.

No Filter Needed: Meet the Brooklyn Beauty Founders Blowing Up the 'Perfect Skin' Myth
Cover story

No Filter Needed: Meet the Brooklyn Beauty Founders Blowing Up the 'Perfect Skin' Myth

Forget the airbrushed ads and the one-shade-fits-all concealer sticks. A new wave of woman-owned beauty startups right here in Brooklyn is doing things differently — and honestly, it's about time. We sat down with the founders, swatched the products, and got into the real story behind the brands changing what 'beautiful' actually looks like.

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Latest Articles

Your 'Self-Care' Routine Is Stressing You Out — Here's How to Actually Rest 02
Wellness

Your 'Self-Care' Routine Is Stressing You Out — Here's How to Actually Rest

At some point, 'taking care of yourself' became a second job — complete with a $90 adaptogen powder, a 6am cold plunge, and a guilt spiral every time you skipped your evening journaling practice. We talked to real Brooklyn residents about wellness fatigue, and we're here to make a case for doing a whole lot less.