True Beauty Brooklyn Home

Category

Beauty

2 articles

The 'I Woke Up Like This' Lie Is Costing You More Than You Think

The 'I Woke Up Like This' Lie Is Costing You More Than You Think

The 'undone' aesthetic has taken over Brooklyn's beauty scene, but underneath all that dewy skin and tousled hair is a whole lot of effort nobody's talking about. We dug into why the pressure to look effortlessly beautiful might be the most exhausting beauty standard yet — and spoke to the real people pushing back against it.

No Filter Needed: Meet the Brooklyn Beauty Founders Blowing Up the 'Perfect Skin' Myth

No Filter Needed: Meet the Brooklyn Beauty Founders Blowing Up the 'Perfect Skin' Myth

Forget the airbrushed ads and the one-shade-fits-all concealer sticks. A new wave of woman-owned beauty startups right here in Brooklyn is doing things differently — and honestly, it's about time. We sat down with the founders, swatched the products, and got into the real story behind the brands changing what 'beautiful' actually looks like.